Reaching 3.6 million football fans via comprehensive marketing analytics

The Royal Dutch Football Federation relies on SAS Customer Intelligence 360 to better understand what motivates players and fans, engage audiences with personalized communications, and promote the love of the game.

JOE BURROW, JUSTIN HERBERT AND TREVOR LAWRENCE HEADLINE TWO PRIMETIME WILD CARD GAMES THIS WEEKEND ON NBC, PEACOCK, TELEMUNDO AND UNIVERSO - NBC Sports

U.S. sports fans push pause on their daily routines to watch the 2022 World Cup

The NFL Playbook for Marketing: Strategies that Win Big

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54 Podcast Statistics: Listeners, Growth & Trends (2023)

Posts - Endorsements

How Tech is Transforming American Football: From AR/VR/MR, NFTs to drones, robots, holograms and more

Connectedness among fan tokens and stocks of football clubs - ScienceDirect

NFL Goes Deep With Marketing Analytics - WSJ

The tech behind the Bundesliga Match Facts xGoals: How machine learning is driving data-driven insights in soccer

DAZN nets record FTA viewing figures for UWCL group stages - Sportcal

Out-of-the-Park Insights into the Toronto Blue Jays' Fan Base

Worldwide Sports Analytics Market to Reach $3.97 Billion by 2022

EBU and DAZN strike sub-licensing deal for UWCL final - Sportcal

Autumn 2023 - Issue 44 by Football Medicine & Performance Association - Issuu