South Korea's Paris Baguette Clinches Landmark PSG Deal

Popular South Korean bakery Paris Baguette have secured a landmark global partnership deal with Ligue 1 behemoth Paris Saint-Germain (PSG). This is the first time Seoul-based SPC Group owned brand has plunge into a major global sport sponsorship deal with the Qatar Sports Investments (QSI) owned Lig

Paris Baguette - Montgomery Magazine

November 2023 no. 1 Asia Sponsorship News (ASN) Insights

Family Behind Paris Baguette Burns Fortune by Going Global - Bloomberg

Paris Baguette, Seongsan Ilchulbong store

South Korea's Paris Baguette Clinches Landmark PSG Deal

Paris Saint-Germain and Paris Baguette sign global partnership

Paris Baguette Enter into Official Global Partnership with Paris Saint-Germain

The Korean family behind the Paris Baguette chain loses billions taking their Asian flavoured buns and croissants to the world

Trouble Brews For AC Milan's Chinese Owner - Asia Sponsorship News – ASN

The Korean family behind the Paris Baguette chain loses billions taking their Asian flavoured buns and croissants to the world