After “Barbie,” Mattel Is Raiding Its Entire Toybox
Por um escritor misterioso
Last updated 08 setembro 2024
![After “Barbie,” Mattel Is Raiding Its Entire Toybox](https://media.newyorker.com/photos/649e0150ada160419b41d7f0/master/pass/230710_r42617.jpg)
In an era when “pre-awareness” rules Hollywood, the company is ginning up plots for everything from Hot Wheels to UNO, Alex Barasch writes.
![After “Barbie,” Mattel Is Raiding Its Entire Toybox](https://m.media-amazon.com/images/M/MV5BZTc1NTI2Y2EtN2QzMC00MjEwLTkzZTktYjRjZTg0NWEzNWUzXkEyXkFqcGdeQXVyMTE0MzQwMjgz._V1_QL75_UY281_CR31,0,500,281_.jpg)
Truth or Dare (2018) - News - IMDb
![After “Barbie,” Mattel Is Raiding Its Entire Toybox](https://media.newyorker.com/photos/649de8ee8cd3dd892516570c/master/w_760,c_limit/2023_07_10.jpg)
Mattel Is Raiding Its Entire Toybox by Alex Barasch
![After “Barbie,” Mattel Is Raiding Its Entire Toybox](https://cherryflava.com/content/images/size/w1200/2022/08/WhatsApp-Image-2022-08-20-at-12.30.45-PM.jpeg)
Barbie's brilliant strategy
![After “Barbie,” Mattel Is Raiding Its Entire Toybox](https://faroutmagazine.co.uk/static/uploads/1/2023/07/Opinion-Lord-God-keep-your-Mattel-Cinematic-Universe-to-yourself-Far-Out-Magazine.jpg)
Lord God, keep your Mattel Cinematic Universe to yourself
After 'Barbie,' Mattel Is Raiding Its Entire Toybox. In an era
![After “Barbie,” Mattel Is Raiding Its Entire Toybox](https://reinventingtheeventhorizon.files.wordpress.com/2011/11/img_0011-2.jpg)
My Ken Doll's Decapitated and my Barbie's Missing Limbs: A Mafia
![After “Barbie,” Mattel Is Raiding Its Entire Toybox](https://i.pinimg.com/originals/ff/78/c5/ff78c5ff3058e02fc51b28febb5488b1.jpg)
10 Books For Adults To Read If You Loved Harry Potter — Screen
![After “Barbie,” Mattel Is Raiding Its Entire Toybox](https://www.jdsupra.com/img/client_headers/Caldwell/IntellectualProperty.jpg)
In the World We Live In, IP is King… and Barbie is its Queen
![After “Barbie,” Mattel Is Raiding Its Entire Toybox](https://ca-times.brightspotcdn.com/dims4/default/0c053f4/2147483647/strip/false/crop/1080x812+0+0/resize/1080x812!/quality/75/?url=https%3A%2F%2Fcalifornia-times-brightspot.s3.amazonaws.com%2F92%2Ff3%2F44eab32d4a328a39fe25829e9b9e%2F230711-wideshot-barbenheimer.jpg)
Why the movie industry needs 'Barbenheimer' now more than ever
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After “Barbie,” Mattel Is Raiding Its Entire Toybox
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