Coca-Cola Cancels Campaign Due to Translation Blunder

Coca-Cola has been forced to cancel a Canadian advertising campaign that combined randomly generated English and French words and displayed them on the inside of bottle tops after an woman in Edmonton, Canada received one that said “You Retard.”
Hofstede's cultural dimensions theory is a framework for cross-cultural communication and is still used today, despite being published in the late 1970's.

Cultural blunders: Brands gone wrong, Opinions

Lost in translation: Coca-Cola makes ironic marketing gaffe in New

Transcreation: The Real Evolution in the World of Translation Industry

Cross cultural marketing blunders oh my! Part 2

7 Most Famous Translation Failures in Marketing History

Coca-Cola angers Ukraine, Russia over Crimea map blunder

Hello, death”: Coca-Cola's te reo marketing blunder

Brand blunder - Wikipedia

Lost In Translation: Global Marketing Campaigns that Failed - KSW

Coca-Cola apologizes for indigenous people ad intended as 'message

Coca-Cola Cancels Campaign Due to Translation Blunder

Coca-Cola angers Ukraine, Russia over Crimea map blunder

Lost in Translation: Epic Fails in Global Marketing & Branding