Exclusive: Claire's launches Sims-like town Shimmerville on Roblox

Claire’s launched on Roblox on Wednesday with Shimmerville, an interactive experience that features homes, cars, pets and retail jobs. That's on top of outfits and accessories, which are popular entry points for fashion brands launching on the platform. The featured Shimmerville pets and other accessories will also be available in Claire’s brick-and-mortar stores next year.

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