The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products - Saerom Lee, Karen Page Winterich, 2022

The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products - Saerom Lee, Karen Page Winterich, 2022

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Table of Contents: May 2022 - Network for Business Sustainability (NBS)

Saerom LEE, Professor (Associate), Doctor of Philosophy, University of Guelph, Guelph, UOGuelph, Department of Marketing and Consumer Studies

The Effects of Consumers' Price Expectations on Sellers' Dynamic Pricing Strategies - Hong Yuan, Song Han, 2011

PDF) EXPRESS: The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products

You Don't Blow Your Diet on Twinkies: Choice Processes When Choice Options Conflict with Incidental Goals

Inflation's Impact on eCommerce

You Don't Blow Your Diet on Twinkies: Choice Processes When Choice Options Conflict with Incidental Goals

Marketing strategies must shift as consumers become more price-sensitive now than pre-pandemic