IHOP Is Renaming Itself IHOB - What Does IHOb Mean?

The International House of Pancakes announced it is renaming itself IHOb. Why? Who knows.
The International House of Pancakes announced it is renaming itself IHOb. Why? Who knows.

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IHOP Is Renaming Itself IHOB - What Does IHOb Mean?

IHOP executives explain what's really behind the IHOb name change