What Is Puffery & How It Affects Your Brand Reputation

What is puffery? Find out how to avoid puffery in order to protect you from legal issues and costly damage to your brand's reputation.

Puffery in Marketing: Leverage on Attention or False Advertising?, Boldthink®, Branding Agency, Marketing, Website Design

Claiming best or better? The effect of target brand's and competitor's puffery on holistic and analytic thinkers - Yang - 2019 - Journal of Consumer Behaviour - Wiley Online Library

How do consumers perceive puffery claims compared to more genuine appeals?, Brian 't Hart (谭博恩) posted on the topic

The Ultimate Guide to Monitoring & Improving Your Brand Reputation

How is “Puffery” Killing Brand Reputations? - Business 2 Community

Online Manipulation: All The Ways You're Currently Being Deceived

Line Between Puffery and Deceptive Advertising: Why it Matters - Animas Marketing

The Dangerous Rise of Corporate Reputation

How is “Puffery” Killing Brand Reputations? - Business 2 Community

Question: Puffery in advertising may be tacky, but it