EA says loot boxes are 'surprise mechanics' and are as ethical as Kinder Eggs

Loot box controversy has been going on for years now but publishers are starting to get worried as governments around the world are starting to pay attention and are investigating how predatory these

EA Games VP Compares 'Harmless' Loot Boxes to US-Banned Kinder Egg

EA says use of 'surprise mechanics' (aka loot boxes) is 'ethical

Video game giant EA steering players into loot-box option in popular soccer game, insider says

EA rep calls loot boxes 'surprise mechanics' — no, just no

What's in a Lootbox? EA Says Surprise Mechanics, Quite Ethical

EA wants to rebrand loot boxes as “surprise mechanics.” Guess how it went? – InfernalPenguins

EA Calls Loot Boxes Surprise Mechanics, Blame Sony & Microsoft over Age Checks

Loot Boxes Are Surprise Mechanics

EA: They're not loot boxes, they're “surprise mechanics,” and they're “quite ethical”, Page 4