Political campaigns embrace streaming for midterm ads - Protocol

The 2022 midterm elections are nearing, and campaigns are expected to spend a record $1.2 billion on connected TV ads. Streaming advertising spending is becoming a major factor in House and Senate races, according to CTV experts.
After long ignoring streaming services, political campaigns are finally acknowledging that media consumption habits have changed.

The Republican Embrace of the 'Great Replacement' Theory

Examining spread of emotional political content among Democratic and Republican candidates during the 2018 US mid-term elections

American voters deluged by ads in fight to control Congress, future elections

To win, Republicans must embrace the new election rules

Midterms: 2022 elections on pace to obliterate 2018 record

US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms - Basis Technologies

A Brief History of Tech and Elections: A 26-Year Journey

Ad spending shows Dems hinging midterm hopes on abortion

2022 Election Recap: Democrats Keep Control of the Senate

How a surge in targeted political ads during the midterms impacted battleground states