Why AIA is betting on the metaverse with a Roblox game to help it reach a younger audience, Analysis
Por um escritor misterioso
Last updated 20 setembro 2024
The insurance company's Roblox game ‘AIA Arena’ is all about health, energy and community, with an aim to engage a younger audience in a way that is core to its purpose, not commerce.
Roblox: How the children's game became a $30bn bet on the Metaverse
Roblox: How the children's game became a $30bn bet on the Metaverse
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Genady Chybranov on LinkedIn: Why AIA is betting on the metaverse with a Roblox game to help it reach a…
AIA on LinkedIn: Why AIA is betting on the metaverse with a Roblox game to help it reach a…
Genady Chybranov on LinkedIn: Why AIA is betting on the metaverse with a Roblox game to help it reach a…
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