Google Ads ceases purchasing in-app ads through multicall requests in waterfalls

Google Ads this week has ceased purchasing ads through multicall requests in waterfalls that lack bidding ad units, and it will fully eliminate multicall support within hybrid setups in January 2024.

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Mobile Ad Monetization Masterclass: Waterfalls - AppAgent

Mobile Ad Monetization Masterclass: Waterfalls - AppAgent

Display News - PPC Land

🧐 Google Ads Change on October 31, 2023

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Google Monetization Platforms: Bidding Changes Unpacked