Roblox's virtual brand activations are building a robust creator

To create its in-game brand activations, Roblox often connects brand partners with developers working within the platform.

The Roblox Brand Activation Tracker

Brands Are Scrambling to Get Onto Roblox. Is It Worth It?

Roblox Opens for Ad Business — Will Other Metaverse Platforms Follow?, by Richard Yao, IPG Media Lab

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PacSun, Wendy's metaverse activations in Roblox and Meta's Horizon Worlds

Roblox shares plummet after online gaming platform misses quarterly projections

In-game ad campaign for kids' autism awareness reaches one million impressions in Roblox

The Roblox Brand Activation Tracker

Roblox Roulette: Why Some Brands Win, and Others Just Lose - ADOTAT with Pesach Lattin !

Roblox marketers feel the tension—inside brands' next challenge on the platform

What's next for branded virtual experiences, according to the creatives who build them - MARKETING Magazine Asia