Pokemon GO and the future of in-store augmented reality

Augmented reality allows retailers to give shoppers instant product details and promotions through their smartphones. These days it’s not uncommon to see people meandering into traffic or darting down dark alleyways with their eyes fixed on their smartphone as they hunt down Charizard or Pikachu.

Augmented Reality in Retail: Use Cases & Business Benefits

Augmented Reality and the Future of Retail

Popularity of Pokémon Go Indicative of Future Trends in Play - The Atlantic

Pokémon Go showcases potential of augmented reality in retail - RetailWire

Augmented reality games: Will this summer's releases be booms or busts?

Augmented Reality in E-commerce : How AR boosts online shopping ? - MBA MCI

Pokemon Go Shows Augmented Reality Games Are the Future

Pokémon Go developer teases what the future holds for the popular mobile game

Pokémon GO craze shows that augmented reality is hitting its stride, U of T experts say

Pokémon Go & The Future In Front Of Your Face

The Future of Mobile Augmented Reality

Pokémon Go is the AR Revolution We've Been Waiting For. Now…

Pokémon Go away: Who owns the augmented reality we play in?

Is Pokémon GO Really Augmented Reality?

What Can Pokémon Go Teach GE About Retail's Future?