Why AIA is betting on the metaverse with a Roblox game to help it

The insurance company's Roblox game ‘AIA Arena’ is all about health, energy and community, with an aim to engage a younger audience in a way that is core to its purpose, not commerce.

Roblox: Building The Metaverse But For Whom? (NYSE:RBLX)

When It Comes To Marketing In The Metaverse, Awareness Matters Most

Roblox: How the children's game became a $30bn bet on the Metaverse

Gamefam Raises $25M to Bring Brands into the Metaverse

Analyst expresses scepticism over Roblox's metaverse vision

Why gaming is where the real metaverse opportunities are, Analysis

Roblox: How the children's game became a $30bn bet on the Metaverse

Roblox's year-end data reveals its metaverse advantage

Who wants to farm potatoes in the metaverse? Exploring Roblox's corporate hell-worlds, Games

Roblox Metaverse: Everything You Need to Know., by Gautam Raturi, CodeX